Datenschutzerklärung

Diese Website benutzt Google Analytics, einen Webanalysedienst der Google Inc. („Google“). Google Analytics verwendet sog. „Cookies“, Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Die durch den Cookie erzeugten Informationen über Ihre Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert.

Im Falle der Aktivierung der IP-Anonymisierung auf dieser Webseite wird Ihre IP-Adresse von Google jedoch innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Sie können die Speicherung der Cookies durch eine entsprechende Einstellung Ihrer Browser-Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website vollumfänglich werden nutzen können. Sie können darüber hinaus die Erfassung der durch das Cookie erzeugten und auf Ihre Nutzung der Website bezogenen Daten (inkl. Ihrer IP-Adresse) an Google sowie die Verarbeitung dieser Daten durch Google verhindern, indem sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: http://tools.google.com/dlpage/gaoptout?hl=de.

Sie können die Erfassung durch Google Analytics verhindern, indem Sie hier klicken. Es wird ein Opt-Out-Cookie gesetzt, der die zukünftige Erfassung Ihrer Daten beim Besuch dieser Website verhindert.

Nähere Informationen zu Nutzungsbedingungen und Datenschutz finden Sie unter den Google Analytics Bedingungen bzw. unter der Google Analytics Übersicht. Wir weisen Sie darauf hin, dass auf dieser Webseite Google Analytics um den Code "gat._anonymizeIp();" erweitert wurde, um eine anonymisierte Erfassung von IP-Adressen (sog. IP-Masking) zu gewährleisten.


_______________________________ ENGLISH VERSION _______________________________

Privacy Policy

Personal data (usually referred to just as "data" below) will only be  processed by us to the extent necessary and for the purpose of  providing a functional and user-friendly website, including its  contents, and the services offered there.

Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data  Protection Regulation (hereinafter referred to as the "GDPR"),  "processing" refers to any operation or set of operations such as  collection, recording, organization, structuring, storage, adaptation,  alteration, retrieval, consultation, use, disclosure by transmission,  dissemination, or otherwise making available, alignment, or combination,  restriction, erasure, or destruction performed on personal data,  whether by automated means or not.

The following privacy policy is intended to inform you in particular  about the type, scope, purpose, duration, and legal basis for the  processing of such data either under our own control or in conjunction  with others. We also inform you below about the third-party components  we use to optimize our website and improve the user experience which may  result in said third parties also processing data they collect and  control.

Our privacy policy is structured as follows:

I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing

I. Information about us as controllers of your data

The party responsible for this website (the "controller") for purposes of data protection law is:

Sample company/entrepreneur
Any street 1
12345 Anytown
Germany

Telephone: Telephone number
Fax: Fax number
Email: muster@mustermail.xy

The controller's data protection officer is:

Maxie Musterfrau 

[The following information must be added if an external data protection officer has been appointed].

Any street 1
12345 Anytown
Germany

Telephone: Telephone number
Fax: Fax number
Email: datenschutz@mustermail.xy

II. The rights of users and data subjects

With regard to the data processing to be described in more detail below, users and data subjects have the right

  • to confirmation of whether data concerning them is being processed,  information about the data being processed, further information about  the nature of the data processing, and copies of the data (cf. also Art.  15 GDPR);
  • to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
  • to the immediate deletion of data concerning them (cf. also Art. 17  DSGVO), or, alternatively, if further processing is necessary as  stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art.  18 GDPR;
  • to receive copies of the data concerning them and/or provided by  them and to have the same transmitted to other providers/controllers  (cf. also Art. 20 GDPR);
  • to file complaints with the supervisory authority if they believe  that data concerning them is being processed by the controller in breach  of data protection provisions (see also Art. 77 GDPR).

In addition, the controller is obliged to inform all recipients to  whom it discloses data of any such corrections, deletions, or  restrictions placed on processing the same per Art. 16, 17 Para. 1, 18  GDPR. However, this obligation does not apply if such notification is  impossible or involves a disproportionate effort. Nevertheless, users  have a right to information about these recipients.

Likewise, under Art. 21 GDPR, users and data subjects have  the right to object to the controller's future processing of their data  pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to  data processing for the purpose of direct advertising is permissible.

III. Information about the data processing

Your data processed when using our website will be deleted or blocked  as soon as the purpose for its storage ceases to apply, provided the  deletion of the same is not in breach of any statutory storage  obligations or unless otherwise stipulated below.

Server data

For technical reasons, the following data sent by your internet  browser to us or to our server provider will be collected, especially to  ensure a secure and stable website: These server log files record the  type and version of your browser, operating system, the website from  which you came (referrer URL), the webpages on our site visited, the  date and time of your visit, as well as the IP address from which you  visited our site.

The data thus collected will be temporarily stored, but not in association with any other of your data.

The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our  legitimate interest lies in the improvement, stability, functionality,  and security of our website.

The data will be deleted within no more than seven days, unless  continued storage is required for evidentiary purposes. In which case,  all or part of the data will be excluded from deletion until the  investigation of the relevant incident is finally resolved.

Cookies

a) Session cookies

We use cookies on our website. Cookies are small text files or other  storage technologies stored on your computer by your browser. These  cookies process certain specific information about you, such as your  browser, location data, or IP address.  

This processing makes our website more user-friendly, efficient, and  secure, allowing us, for example, to display our website in different  languages or to offer a shopping cart function.

The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR,  insofar as these cookies are used to collect data to initiate or process  contractual relationships.

If the processing does not serve to initiate or process a contract,  our legitimate interest lies in improving the functionality of our  website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your browser, these session cookies are deleted.

b) Third-party cookies

If necessary, our website may also use cookies from companies with  whom we cooperate for the purpose of advertising, analyzing, or  improving the features of our website.

Please refer to the following information for details, in particular  for the legal basis and purpose of such third-party collection and  processing of data collected through cookies.

c) Disabling cookies

You can refuse the use of cookies by changing the settings on your  browser. Likewise, you can use the browser to delete cookies that have  already been stored. However, the steps and measures required vary,  depending on the browser you use. If you have any questions, please use  the help function or consult the documentation for your browser or  contact its maker for support. Browser settings cannot prevent so-called  flash cookies from being set. Instead, you will need to change the  setting of your Flash player. The steps and measures required for this  also depend on the Flash player you are using. If you have any  questions, please use the help function or consult the documentation for  your Flash player or contact its maker for support.

If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.

Order processing

The data you submit when ordering goods and/or services from us will  have to be processed in order to fulfill your order. Please note that  orders cannot be processed without providing this data.

The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR.

After your order has been completed, your personal data will be  deleted, but only after the retention periods required by tax and  commercial law.

In order to process your order, we will share your data with the  shipping company responsible for delivery to the extent required to  deliver your order and/or with the payment service provider to the  extent required to process your payment.

The legal basis for the transfer of this data is Art. 6 Para. 1 lit. b) GDPR. 

Contact

If you contact us via email or the contact form, the data you provide  will be used for the purpose of processing your request. We must have  this data in order to process and answer your inquiry; otherwise we will  not be able to answer it in full or at all.

The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.

Your data will be deleted once we have fully answered your inquiry  and there is no further legal obligation to store your data, such as if  an order or contract resulted therefrom.

User posts, comments, and ratings

We offer you the opportunity to post questions, answers, opinions,  and ratings on our website, hereinafter referred to jointly as "posts."  If you make use of this opportunity, we will process and publish your  post, the date and time you submitted it, and any pseudonym you may have  used.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You may  revoke your prior consent under Art. 7 Para. 3 GDPR with future effect.  All you have to do is inform us that you are revoking your consent.

In addition, we will also process your IP address and email address.  The IP address is processed because we might have a legitimate interest  in taking or supporting further action if your post infringes the rights  of third parties and/or is otherwise unlawful.

In this case, the legal basis is Art. 6 Para. 1 lit. f) GDPR. Our  legitimate interest lies in any legal defense we may have to mount.

Follow-up comments

If you make posts on our website, we also offer you the opportunity  to subscribe to any subsequent follow-up comments made by third parties.  In order to be able to inform you about these follow-up comments, we  will need to process your email address.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You may  revoke your prior consent to this subscription under Art. 7 Para. 3 GDPR  with future effect. All you have to do is inform us that you are  revoking your consent or click on the unsubscribe link contained in each  email.

Google Analytics

We use Google Analytics on our website. This is a web analytics  service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain  View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The Google Analytics service is used to analyze how our website is  used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the analysis, optimization, and economic operation of  our site.

Usage and user-related information, such as IP address, place, time,  or frequency of your visits to our website will be transmitted to a  Google server in the United States and stored there. However, we use  Google Analytics with the so-called anonymization function, whereby  Google truncates the IP address within the EU or the EEA before it is  transmitted to the US.

The data collected in this way is in turn used by Google to provide  us with an evaluation of visits to our website and what visitors do once  there. This data can also be used to provide other services related to  the use of our website and of the internet in general.

Google states that it will not connect your IP address to other data.  In addition, Google provides further information with regard to its  data protection practices at

https://www.google.com/intl/de/policies/privacy/partners,

including options you can exercise to prevent such use of your data.

In addition, Google offers an opt-out add-on at

https://tools.google.com/dlpage/gaoptout?hl=en

in addition with further information. This add-on can be installed on  the most popular browsers and offers you further control over the data  that Google collects when you visit our website. The add-on informs  Google Analytics' JavaScript (ga.js) that no information about the  website visit should be transmitted to Google Analytics. However, this  does not prevent information from being transmitted to us or to other  web analytics services we may use as detailed herein.

Google+ plug-in

We use the plug-in of the Google+ social network on our website.  Google+ is an online service provided by Google Inc., 1600 Amphitheatre  Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Google at

https://developers.google.com/+/web/ 

If the plug-in is stored on one of the pages you visit on our  website, your browser will download an icon for the plug-in from  Google's servers in the USA. For technical reasons, it is necessary for  Google to process your IP address. In addition, the date and time of  your visit to our website will also be recorded.

If you are logged in to Google while visiting one of our plugged-in  websites, the information collected by the plug-in from your specific  visit will be recognized by Google. The information collected may then  be assigned to your personal account at Google. If, for example, you use  the +1 button, this information will be stored in your Google Account  and may be published on the Google platform. To prevent this, you must  either log out of Google before visiting our site or make the  appropriate settings in your Google account.

Further information about the collection and use of data as well as  your rights and protection options in Google's privacy policy found at

https://policies.google.com/privacy

Google-Maps

Our website uses Google Maps to display our location and to provide  directions. This is a service provided by Google Inc., 1600 Amphitheatre  Parkway, Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

To enable the display of certain fonts on our website, a connection  to the Google server in the USA is established whenever our website is  accessed.

If you access the Google Maps components integrated into our website,  Google will store a cookie on your device via your browser. Your user  settings and data are processed to display our location and create a  route description. We cannot prevent Google from using servers in the  USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

By connecting to Google in this way, Google can determine from which  website your request has been sent and to which IP address the  directions are transmitted.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=en and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.

Google also offers further information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

Google reCAPTCHA

Our website uses Google reCAPTCHA to check and prevent automated  servers ("bots") from accessing and interacting with our website. This  is a service provided by Google Inc., 1600 Amphitheatre Parkway,  Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

This service allows Google to determine from which website your  request has been sent and from which IP address the reCAPTCHA input box  has been used. In addition to your IP address, Google may collect other  information necessary to provide and guarantee this service.   

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the security of our website and in the prevention of  unwanted, automated access in the form of spam or similar.

Google offers detailed information at

https://policies.google.com/privacy

concerning the general handling of your user data.

Google Fonts

Our website uses Google Fonts to display external fonts. This is a  service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain  View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

To enable the display of certain fonts on our website, a connection  to the Google server in the USA is established whenever our website is  accessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the optimization and economic operation of our site.

When you access our site, a connection to Google is established from  which Google can identify the site from which your request has been sent  and to which IP address the fonts are being transmitted for display.

Google offers detailed information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

in particular on options for preventing the use of data.

Matomo (formerly: PIWIK)

Our website uses Matomo (formerly: PIWIK). This is open-source  software with which we can analyze the use of our site. Data such as  your IP address, the pages you visit, the website from which you came  (referrer URL), the duration of your visit, and the frequency of your  visits is processed.

Matomo stores a cookie on your device via your browser in order to collect this data. This cookie is valid for one week.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis and optimization of our website.

We use Matomo with the "Automatically Anonymize Visitor IPs"  function. This anonymization function truncates your IP address by two  bytes so that it is impossible to assign it to you or to the internet  connection you are using.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link

[HERE ADD INSERT IFRAME FROM MATOMO WITH OPT-OUT-COOKIE]

a cookie is stored on your device via your browser to prevent any  further analysis. Please note, however, that you must click the above  link again if you delete the cookies stored on your end device. 

Facebook plug-in

Our website uses the plug-in of the Facebook social network.  Facebook.com is a service provided by Facebook Inc., 1601 S. California  Ave, Palo Alto, CA 94304, USA. In the EU, this service is also operated  by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland,  hereinafter both referred to as "Facebook."

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Facebook at

https://developers.facebook.com/docs/plugins/

If the plug-in is stored on one of the pages you visit on our  website, your browser will download an icon for the plug-in from  Facebook's servers in the USA. For technical reasons, it is necessary  for Facebook to process your IP address. In addition, the date and time  of your visit to our website will also be recorded.

If you are logged in to Facebook while visiting one of our plugged-in  websites, the information collected by the plug-in from your specific  visit will be recognized by Facebook. The information collected may then  be assigned to your personal account at Facebook. If, for example, you  use the Facebook Like button, this information will be stored in your  Facebook account and published on the Facebook platform. If you want to  prevent this, you must either log out of Facebook before visiting our  website or use an add-on for your browser to prevent the Facebook  plug-in from loading.

Further information about the collection and use of data as well as  your rights and protection options in Facebook's privacy policy found at

https://www.facebook.com/policy.php

Twitter plug-in

Our website uses the plug-in of the Twitter social network. The  Twitter service is operated by Twitter Inc., 795 Folsom St., Suite 600,  San Francisco, CA 94107, USA ("Twitter").

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

If the plug-in is stored on one of the pages you visit on our  website, your browser will download an icon for the plug-in from  Twitter's servers in the USA. For technical reasons, it is necessary for  Twitter to process your IP address. In addition, the date and time of  your visit to our website will also be recorded.

If you are logged in to Twitter while visiting one of our plugged-in  websites, the information collected by the plug-in from your specific  visit will be recognized by Twitter. The information collected may then  be assigned to your personal account at Twitter. If, for example, you  use the Twitter Tweet button, this information will be stored in your  Twitter account and may be published on the Twitter platform. To prevent  this, you must either log out of Twitter before visiting our site or  make the appropriate settings in your Twitter account.

Further information about the collection and use of data as well as  your rights and protection options in Twitter's privacy policy found at

https://twitter.com/privacy

Pixel tags from Verwertungsgesellschaft WORT (VG WORT)

Our website uses the VG WORT counter pixels provided by INFOnline  GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn as scalable central  measurement method.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the optimization and economic operation of our website  and the preservation of our copyright interests with regard to the  contents of our site.

The pixel code is a graphic placed on our website to collect key  statistical data. This makes it possible to calculate the likelihood of  content being copied based on the number of hits and the nature of the  contents itself. This data is collected anonymously. In order to be able  to count hits and return visits, either a so-called session cookie is  stored on your device by your browser or a signature is created from  various information in your browser (e.g. user agent, screen resolution,  etc.). However, your IP address will only be processed in an anonymized  form. As an individual user, you cannot be identified at any time.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above. In addition, you may opt of this statistical  measurement. By confirming the link

https://optout.ioam.de/

a cookie is stored on your device via your browser to prevent any  further analysis. Please note, however, that you must click the above  link again if you delete the cookies stored on your end device.

YouTube

We use YouTube on our website. This is a video portal operated by  YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter  referred to as "YouTube".

YouTube is a subsidiary of Google LLC, 1600 Amphitheatre Parkway,  Mountain View, CA 94043 USA, hereinafter referred to as "Google".

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google and its subsidiary YouTube guarantee that they will follow the  EU's data protection regulations when processing data in the United  States.

We use YouTube in its advanced privacy mode to show you videos. The  legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies  in improving the quality of our website. According to YouTube, the  advanced privacy mode means that the data specified below will only be  transmitted to the YouTube server if you actually start a video.

Without this mode, a connection to the YouTube server in the USA will  be established as soon as you access any of our webpages on which a  YouTube video is embedded.

This connection is required in order to be able to display the  respective video on our website within your browser. YouTube will record  and process at a minimum your IP address, the date and time the video  was displayed, as well as the website you visited. In addition, a  connection to the DoubleClick advertising network of Google is  established.

If you are logged in to YouTube when you access our site, YouTube  will assign the connection information to your YouTube account. To  prevent this, you must either log out of YouTube before visiting our  site or make the appropriate settings in your YouTube account.

For the purpose of functionality and analysis of usage behavior,  YouTube permanently stores cookies on your device via your browser. If  you do not agree to this processing, you have the option of preventing  the installation of cookies by making the appropriate settings in your  browser. Further details can be found in the section about cookies  above.

Further information about the collection and use of data as well as  your rights and protection options in Google's privacy policy found at

https://policies.google.com/privacy

etracker web analytics

We use etracker on our website. This is a web analytics service  provided by etracker GmbH, Erste Brunnenstr. 1, 20459 Hamburg,  hereinafter referred to as "etracker".

etracker is used to analyze how our website is used. The legal basis  is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the  analysis, optimization, and economic operation of our site.

To analyze usage behavior, etracker stores cookies on your device via  your browser and creates a pseudonymous usage profile. However, the  data processed in this way will not be used to identify you personally  without your separate consent nor will this data be merged with other  personal data.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link

http://www.etracker.de/privacy?et=V23Jbb

a cookie is stored on your device via your browser to prevent any  further analysis. Please note, however, that you must click the above  link again if you delete the cookies stored on your end device.

Hotjar web analytics

We use Hotjar on our website. This is a web analytics service  provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia  Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred  to as "Hotjar".

Hotjar is used to analyze how our website is used. The legal basis is  Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the  analysis, optimization, and economic operation of our site.

Hotjar allows us to monitor your usage behaviour on our website, such  as logging and evaluating your mouse movements or mouse clicks.  However, your visit to our website will be anonymized. In addition,  information about your operating system, your internet browser, incoming  or outgoing links, the geographical origin of your access, and the type  and resolution of the device you are using are evaluated by Hotjar and  processed for statistical purposes. Hotjar can also obtain direct  feedback from you. Hotjar offers further information about its data  protection practices at

https://www.hotjar.com/privacy

In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link

https://www.hotjar.com/opt-out

a cookie is stored on your device via your browser to prevent any  further analysis. Please note, however, that you must click the above  link again if you delete the cookies stored on your end device.

Criteo web analytics

We use Criteo on our website for analytics and custom display of  advertising. Criteo is a service of Criteo SA, 32 Rue Blanche, 75009  Paris, hereinafter referred to as "Criteo".

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the analysis, optimization, and economic operation of  our site.

Information about your visit to our website and your activities on  the websites of our advertising partners is collected via tracking  cookies and similar storage techniques. This information includes, for  example, the number of sub-pages, advertisements, and products you view,  the search function you use, information about your device (type,  operating system, version), and/or your location, in order, for example,  to advertise only regionally available products or services. Criteo  uses a technical ID that records the products you look at and your  search behavior. According to Criteo, however, this does not identify  you as a person; only anonymous information about your possible  interests is determined.

After evaluation of the collected information, Criteo places  individual advertisements on our website or on the websites of our  advertising partners ("publishers").

These publishers can use cookies stored on your device via your browser to determine whether an advertisement from the

Criteo advertising network should be displayed.

Criteo processes your complete IP address exclusively for the following purposes:

- to detect fraud, i.e. visits not due to human behavior;

- give credit for sales (conversions);

- provide marketing reports with aggregated data.  

At

https://www.criteo.com/de/privacy/

you find further data protection information as well as information about the analysis and advertisements.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

You can also use the above link to prevent the analysis of your visit  by means of an opt-out cookie. A cookie will be stored on your device  via your browser to prevent any further analysis. Please note, however,  that you must click the above link again if you delete the cookies  stored on your end device.

MailChimp - Newsletter

We offer you the opportunity to register for our free newsletter via our website.

We use MailChimp, a service of The Rocket Science Group, LLC, 512  Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to  as "The Rocket Science Group".

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

the Rocket Science Group guarantees that it will follow the EU's data  protection regulations when processing data in the United States. In  addition, the Rocket Science Group offers further information about its  data protection practices at

http://mailchimp.com/legal/privacy/

If you register for our free newsletter, the data requested from you  for this purpose, i.e. your email address and, optionally, your name and  address, will be processed by The Rocket Science Group. In addition,  your IP address and the date and time of your registration will be  saved. During the registration process, your consent to receive this  newsletter will be obtained together with a concrete description of the  type of content it will offer and reference made to this privacy policy.

The newsletter then sent out by The Rocket Science Group will also  contain a tracking pixel called a web beacon. This pixel helps us  evaluate whether and when you have read our newsletter and whether you  have clicked any links contained therein. In addition to further  technical data, such as data about your computer hardware and your IP  address, the data processed will be stored so that we can optimize our  newsletter and respond to the wishes of our readers. The data will  therefore increase the quality and attractiveness of our newsletter.

The legal basis for sending the newsletter and the analysis is Art. 6 Para. 1 lit. a) GDPR.

You may revoke your prior consent to receive this newsletter under  Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us  that you are revoking your consent or click on the unsubscribe link  contained in each newsletter.

Jetpack - WordPress Stats

Our website uses Jetpack with the WordPress Stats extension. This is a  web analysis service provided by Automattic Inc, 132 Hawthorne Street,  San Francisco, CA 94107, USA, hereinafter referred to as "Automattic".

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active

Automattic guarantees that it will follow the EU's data protection regulations when processing data in the United States.

The Jetpack: WordPress Stats services is used to analyze how our  website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our  legitimate interest lies in the analysis, optimization, and economic  operation of our site.

Jetpack: WordPress Stats stores cookies on your device via your browser in order to analyze how you use our site.

Data such as your IP address, the pages you visit, the website from  which you came (referrer URL), the duration of your visit, and the  frequency of your visits will be processed. The data collected will be  stored on an Automattic server in the USA. However, your IP address will  be made anonymous immediately after processing and before it is stored.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

Shariff social media buttons

Our website uses the plug-ins of the following social networks. To integrate these plug-ins, we use the Shariff plug-in.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Shariff is an open source program developed by c't and heise. By  integrating this plug-in, linked graphics prevent the following social  network plug-ins from automatically establishing a connection to the  respective social networks server when you visit website(s) on which the  plug-ins are integrated. Only if you click on one of these linked  graphics will you be forwarded to the service of the respective social  network. Only then will information about your use of our site be  recorded by the respective social network. This information may include  your IP address, the date and time you visited our site, as well as the  pages you viewed.

If you are logged in to one of the social network services while  visiting one of our plugged-in websites, the information collected by  the plug-in from your specific visit will be recognized by the provider  of that social network and assigned to your personal user account there  and/or publish information about your interaction with our site there.  If, for example, you use the a share button for the social network, this  information may be stored in your user account there and published on  the platform of the respective social network provider. To prevent this,  you must either log out of the social network before clicking the  graphic or make the appropriate settings in your social network account.

Further information about Shariff is available at

http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

The following social networks are integrated into our website:

Google+ operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA.

Privacy information is available at https://policies.google.com/privacy

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Facebook operated by Facebook Inc, 1601 S.  California Ave, Palo Alto, CA 94304, USA, operated within the EU by  Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. 

Privacy information can be found at https://www.facebook.com/policy.php

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Twitter operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

Privacy information can be found at https://twitter.com/privacy

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Google AdWords with Conversion Tracking

Our website uses Google AdWords and conversion tracking. This is a  service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain  View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

We use conversion tracking to provide targeted promotion of our site.  The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest  lies in the analysis, optimization, and economic operation of our site.

If you click on an ad placed by Google, the conversion tracking we  use stores a cookie on your device. These so-called conversion cookies  expire after 30 days and do not otherwise identify you personally.

If the cookie is still valid and you visit a specific page of our  website, both we and Google can evaluate that you clicked on one of our  ads placed on Google and that you were then forwarded to our website.

The data collected in this way is in turn used by Google to provide  us with an evaluation of visits to our website and what visitors do once  there. In addition, we receive information about the number of users  who clicked on our advertisement(s) as well as about the pages on our  site that are subsequently visited. Neither we nor third parties who  also use Google AdWords will be able to identify you from this  conversion tracking.

You can also prevent or restrict the installation of cookies by  making the appropriate settings in your browser. Likewise, you can use  the browser to delete cookies that have already been stored. However,  the steps and measures required vary, depending on the browser you use.  If you have any questions, please use the help function or consult the  documentation for your browser or contact its maker for support.

In addition, Google provides further information with regard to its data protection practices at

https://services.google.com/sitestats/de.html

http://www.google.com/policies/technologies/ads/ 

http://www.google.de/policies/privacy/

in particular information on how you can prevent the use of your data.

Google AdSense

We use Google AdSense on our website to integrate advertisements.  This is a service provided by Google Inc., 1600 Amphitheatre Parkway,  Mountain View, CA 94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Google AdSense stores cookies and web beacons on your device via your  browser. This enables Google to analyze how you use our website. In  addition to your IP address and the advertising formats displayed, the  information thus collected will be transmitted to Google in the USA and  stored there. Google may also share this information with third parties.  Google states that it will not connect your IP address to other data.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the analysis, optimization, and economic operation of  our site.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

In addition, Google offers an opt-out add-on at

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

in particular on options for preventing the use of data.

Google Remarketing

We use the remarketing function on our website. This is a service  provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA  94043 (hereinafter: Google).

Through certification according to the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

We use this feature to deliver interest-based, personalized  advertising on third-party websites that also participate in Google's  advertising network.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate  interest lies in the analysis, optimization, and economic operation of  our site.

To allow this advertising service to function, Google stores a cookie  with a sequence of numbers on your device via your browser when you  visit our website. This cookie records both your visit and the use of  our website in anonymous form. However, personal data will not be passed  on. If you subsequently visit a third-party website that also uses the  Google advertising network, advertising may appear that refers to our  website or our offers there.

To permanently disable this feature, Google provides a browser plugin for most common browsers at

https://www.google.com/settings/ads/plugin?hl=de

Likewise, the use of cookies from certain providers, e.g. via

http://www.youronlinechoices.com/uk/your-ad-choices/

or

http://www.networkadvertising.org/choices/

can be deactivated by opt-out.

Cross-device marketing allows Google to track your  usage patterns across multiple devices, so you may see interest-based,  personalized advertising even when you switch devices. However, this  requires that you have agreed to link your browsing history to your  existing Google account.

Google offers more information about Google Remarketing at

http://www.google.com/privacy/ads/

affilinet tracking cookies

We also advertise third-party offers and services on our website. If  you enter into a contract with the third party after viewing our  advertising for these third party offers, we will receive a commission  for this referral.

We use the affilinet tracking cookie to record this successful  conversion. However, this cookie does not store any of your personal  data. Only our identification number as the affiliate advertiser and the  serial number of the advertising material you clicked on (e.g. a banner  or a text link) are recorded. We need this information for the purpose  of processing and/or receiving payment of our commissions.

If you do not agree to this processing, you have the option of  preventing the installation of cookies by making the appropriate  settings in your browser. Further details can be found in the section  about cookies above.

Model Data Protection Statement for Anwaltskanzlei Weiß & Partner